Welcome to this blog on how to write a successful email marketing strategy for your business.
In this blog i want to show you the 5 components of an email marketing strategy that will allow you to grow your business without having to spend tons of money. Email marketing is is one of the best ways to communicate with your customers, prospects and target audience on a regular basis. Let me break down what makes a good email campaign so that you can create one for yourself.
Now let’s get to the first component of crafting your email marketing strategy that is crafting a vision statement…
Vision statement
Vision is all about imagining your business in an ideal situation… what your business will be doing to the clients, to the employees, to the society and to the world as a whole..
What kind of customers your business wanted to serve? What kind of interactions your employees will be having with your ideal customers… what problem will your business will be solving… and as a result what kind of impact will your business will be creating in the society or the sphere in which your business will be operating?
For example:
Google’s vision is to prove access to the world’s information in one click… amazon’s vision is to be the earth’s most customer centric company… nike’s vision is to bring inspiration and innovation to every athlete in this world….
My vision is to build a thriving community of entrepreneurs who wanted to grow their sales 300% year on year using digital mediums…
So it is very very important that you craft a vision statement for your business so that you have clear focus on what really matters to you and to your business at any given point in time…
MISSION
The second component is to have a mission…. Mission statement is a more detailed version of your vision statement… it is very specific, it details the products and service you offer and has the ingredient of the action plan…
Now Google’s mission is to organize the world’s information and make it universally accessible and useful. That’s what Google is working on… that is why Google focuses on improving its search results and makes it easy for its users to discover a broad range of information from a wide variety of sources…
So the service which is offered by Google “The Search” reflects in its mission statement….
My mission statement is “To help 100000 people to become fourth gen digital entrepreneurs using my email marketing automation system”
When an entrepreneur or any business owner implements my email marketing automation system… he or she can digitalize his business and grow their sales year on year…
GOALS AND OBJECTIVES
The third component of the strategic document is to set goals and objectives… not setting goals for your business means that you are not serious in your business…. And there is a specific way to set goals… there is a section which is dedicated to setting goals in my email marketing automation system which is the flagship course to transform your business…
Setting up goals with timelines will keep you on track and also serves as a mirror for reflection on where you stand on your journey to achieve success…
ACTION PLAN
The fourth component of preparing your strategy document is creating action plans… in fact very few people craft this action plan when it comes to achieving their goals… I would like to recall the movie named The Italian Job to correlate the part of setting up action plan…
The fifth component of setting up an email marketing strategy is to prepare your score cards when it comes to achieving your goals… you need to list down the core activities which you need to do on a daily basis and keep track of it… if you are able to complete all those core activities which you can perform and also keep track of your accomplishments, find the gaps and fill them out… then it means you are on your way to achieve the gaols which you have set for yourself and your business…
So… I am sure that you are aligned with the five components of email marketing strategy… I have walked you through the five essential components of any email marketing strategy and now it’s time for you to put these tips into practice and create an email marketing plan that will help your business to achieve its goals. Need a little help getting started?
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